The world's largest e-commerce player, Amazon, is going to roll out more Generative AI and agents. In an open letter, Amazon's CEO Andy Jassy said, "it should change the way our work is done." Amazon is focused on pushing to operate like the world's largest start-up—customer-obsessed, inventive, fast-moving, lean, scrappy, and full of missionaries.
He urged everyone to be curious about AI and educate themselves.
Amazon's CEO Andy Jassy in an open letter, said, "We have a strong conviction that AI agents will change how we all work and live."
In his letter to employees, Jassy discussed the breakthrough in using Generative AI to improve customers' lives.

"What started as deep conviction that every customer experience would be reinvented using AI, and that altogether new experiences we've only dreamed of would become possible, is rapidly becoming a reality," his letter said.
Technologies like Generative AI are rare; they come about once in a lifetime and completely change what's possible for customers and businesses. So, he added, "we are investing quite expansively, and the progress we are making is evident."
"While we've made a lot of progress, we're still at the relative beginning. There are a few reasons we believe this and want to go even faster," he said.
On the company's forward trajectory, he said, "we have strong conviction that AI agents will change how we all work and live. Think of agents as software systems that use AI to perform tasks on behalf of users or other systems. Agents let you tell them what you want (often in natural language), and do things like scour the web (and various data sources) and summarize results, engage in deep research, write code, find anomalies, highlight interesting insights, translate language and code into other variants, and automate a lot of tasks that consume our time."
He added, there will be billions of these agents across every company and in every imaginable field. There will also be agents that routinely do things for you outside of work, from shopping to travel to daily chores and tasks. Many of these agents have yet to be built, but make no mistake, they're coming, and coming fast.
Secondly, what makes this agentic future so compelling for Amazon, is that these agents are going to change the scope and speed at which we can innovate for customers, he said.
And thirdly, Jassy added, "we're going to keep pushing to operate like the world's largest start-up-customer-obsessed, inventive, fast-moving, lean, scrappy, and full of missionaries trying to build something better for customers and a business that outlasts us all. You will continue to see steam and I take actions to help us move faster, have more ownership, and invent more easily. AI will be a substantial catalyst here."
At present, Amazon has more than 1,000 Generative AI services and applications in progress or built. But Jassy believes this is a small fraction at their scale. Hence, Amazon is going to lean in further in the coming months.
Amazon mulls making it much easier to build agents and then building (or partnering on) several new agents across all of our business units and G&A areas.
Jassy's letter said, "As we roll out more Generative AI and agents, it should change the way our work is done. We will need fewer people doing some of the jobs that are being done today, and more people doing other types of jobs."
"It's hard to know exactly where this nets out over time, but in the next few years, we expect that this will reduce our total corporate workforce as we get efficiency gains from using AI extensively across the company," he added.
Furthermore, Jassy urged the employees to through this transformation together, be curious about AI, educate yourself, attend workshops and take trainings, use and experiment with AI whenever you can, participate in your team's brainstorms to figure out how to invent for Amazon's customers more quickly and expansively, and how to get more done with scrappier teams.
"Those who embrace this change, become conversant in AI, help us build and improve our AI capabilities internally and deliver for customers, will be well-positioned to have high impact and help us reinvent the company," he said.
Lastly, he said, "There's so much more to come with Generative AI. I'm energized by our progress, excited about our plans ahead, and looking forward to partnering with you all as we change what's possible for our customers, partners, and how we work."
This will be third round of fresh layoffs by Amazon in 2025 so far. In May 2025, the company laid off 100 employees in its devices and services division, while the company let go of 200 employees in January 2025 under its stores unit.
Since the beginning of 2022, Amazon has cut as much as 27,000 jobs, and continued its trend. According to Macrotrends data, by 2022, there were 1,541,000 employees, down by 4.17% from 2021, where it employed a total of 1,608,000 employees.
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