Bank of Baroda Introduces UPI-Powered Digital Gifting Solution for Festive Season

Bank of Baroda, a state-owned entity, has introduced a digital gifting service powered by UPI. This feature, launched before the festive season, allows customers to send personalised prepaid digital vouchers through the bank's UPI app. These vouchers can be gifted to family and friends for specific purposes, as stated by the bank.

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Axis Bank, a private sector lender, has unveiled a range of offers for its customers during the festive season. The "Dil Se Open Celebrations 2025" campaign includes discounts, cashback offers, rewards, and exclusive deals with partners. This initiative aims to enhance the festive experience for customers across India, according to a statement from the bank.

Plastic Industry Growth Forecast

An industry body has projected that the plastic industry's size will double to USD 25 billion by 2030. Currently valued at USD 12.5 billion at the end of FY25, the industry is expected to grow annually by 10.88 per cent over the next five years to reach this target, as per an official statement.

The Wealth Company Mutual Fund, part of the Pantomath group, has launched a New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) Network. This makes it the first asset management company to do so. The launch is in collaboration with Cybrilla Technologies, as mentioned in their statement.

Festive Season Initiatives

The introduction of these digital solutions and offers by banks and companies comes ahead of the festive season. They aim to provide customers with convenient and rewarding experiences during this period. The initiatives reflect a broader trend of leveraging technology and partnerships to enhance customer engagement and satisfaction.

These developments highlight the growing importance of digital platforms in financial services and commerce. As more companies adopt such strategies, customers can expect increased convenience and value in their transactions and interactions.

With inputs from PTI