EaseMyTrip Enters Pink City With New Centre To Cash In On Upcoming Season

With India's tourism sector set to become a $1 trillion industry in the next two decades, the new-age travel companies to aiming to ripe the benefit out of it by providing services coupled with the digital boom. The summer travel in India has always been robust in the country and the continuing trends sow that 2023 will be a record breaking season.

Aiming to cash in on the upcoming holiday and festival season, the travel company EaseMyTrip has announced to launch it another retail centre in Jaipur or Pink City which is a major sightseeing destination in the country.

EaseMyTrip is one of India's largest online travel tech platforms. The launch is a strategic move aligned with the company's expansion plans and rising demand in the tourism industry. The company hopes to reach out to offline customers through the franchise and offer them tailored meet and greet experiences.

"Besides providing premium services, including flight and hotel bookings, purchasing bus, railway and group fare tickets, along with luxurious vacations, cruise and charter packages, it will also offer add-on services of visa applications and related formalities," the company said in a statement.

"The company is committed to provide exceptional services and cater to their evolving needs. This innovative strategy will transform the travel industry and serve better," Rikant Pittie, co-founder, EaseMyTrip, said.

He added that EaseMyTrip is determined to achieve the goal of securing a pan-India presence of stores.

Earlier this year, EaseMyTrip had announced that it will establish offline stores through a franchising model. The just opened centre in Jaipur is the third store to be launched in 2023. The first store was opened in Patna followed by second store in Surat.