After the massive success of 10-minute retail startups that deliver groceries to our doorsteps, a new company has introduced an even more outlandish concept, 'delivering humans in just 10 minutes'. Sounds bizarre, right? Well, we're not making this up. Here are all the details about this unique idea.
What Is This 'Human Delivery' Service?
A newly launched startup called Topmate is currently the talk of the town due to its bizarre claims. The marketing lead of the company, Nimisha Chanda, took her X handle and posted that, "It's OVER for Blinkit, Zepto, and Instamart. Because we're not just delivering groceries in 10 minutes, we're delivering humans." This took the internet by storm as people are now questioning how the company is going to achieve these unrealistic claims.

Well, Topmate is a growing career advisory platform and has announced that they can "deliver humans" in a mere 10 minutes. The company claims that this innovative service will offer career advice, mentorship, and professional guidance to users in just a fraction of the time it typically takes for traditional consultations. The main idea behind this service is to provide highly targeted and focused sessions to people who are looking to make quick career decisions.
Internet Reacts with Mixed Feelings
Ever Since this Twitter post went viral, people on the internet have been divided in their responses. Some have embraced the concept, intrigued by the idea of getting quick, personalized advice from seasoned professionals in such a short amount of time. For those with busy schedules, the 10-minute service seems like a perfect solution. Others, however, think if this service is practical and whether meaningful guidance can truly be delivered in such a short timeframe.
While the claim may appear exaggerated to some, Topmate's very innovative approach taps into the growing trend of the 10-minute delivery services, particularly in the world of quick commerce. Companies like Zepto and Blinkit, Instamart, have already been gaining massive attention for delivering groceries in just 10 minutes, which has already set new expectations for speedy services. .
How sustainable is the quick commerce segment?
The 10-minute delivery window is not something new; a lot of companies already are tapping into the steadily growing market, and this concept has been gaining traction in various sectors, but some experts argue that the viability of such rapid models might be limited. For example, while quick commerce services like instant grocery deliveries have been successful, experts point out that it might be challenging to maintain sustainability with more complex services like career advice. It will be interesting to see if Topmates claim of "10-minute human delivery" can live up to the hype. Regardless of the outcome, the claim has already gained a lot of attention, which is part of good marketing. This campaign would also potentially add users who would like to try out this new functionality provided by the company.
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