MakeMyTrip Partners With Ministry Of Tourism To Boost Tourism In India

MakeMyTrip, a travel website, and the Ministry of Tourism have established a partnership to promote more than 600 unique holiday locations in India. To support this campaign, the company has launched a specialised microsite called "Traveller's Map of India."

The development of this carefully planned microsite fits in perfectly with the government of India's progressive "DekhoApnaDesh" programme. The company claimed in a statement that it offers an interactive platform for tourists to find amazing locations across the nation.

"There is no better way to pay homage to one's country, than to bear witness to its many offerings that our forefathers fought to protect. This Independence Day, MakeMyTrip, India's leading online travel company, joins hands with the Ministry of Tourism to showcase 600+ destinations beyond the country's most popular travel wonders," MakeMyTrip in a press release said.

It added, "The Traveller's Map of India microsite developed by MakeMyTrip provides an interactive platform for travellers to discover tourism gems that lie within the country's borders based on their preferences. This thoughtfully curated microsite has been designed in line with the Government of India's visionary 'DekhoApnaDesh' programme."

Shri G. Kishan Reddy, Union Minister of Tourism, Culture and DoNER, said, "We welcome MakeMyTrip's initiative to present India's diverse destinations and to promote domestic tourism. We invite more such initiatives to realise our collective dream of showcasing our country to the world."

To arrive at the curated shortlist, MakeMyTrip looked through India's travel search history. With millions of visitors using the platform every month, the destination searches on the platform can be considered to be the nation's ballot for must-see destinations in the country. Based on this premise, the company selected destinations that are lesser known, or are only familiar to people in certain pockets of the country. The selections have been further categorised with tags such as adventure, wildlife, heritage, mountains, beaches etc, to help travellers sift through to their preferred travel genres. "The Traveller's Map of India reflects the voice of almost every Indian traveller which makes it aptly commemorative of August 15th." said Rajesh Magow, Co-Founder & Group CEO, MakeMyTrip.

"We have always championed for the diversity of India's tourism offerings, and wanted to push the envelope of discovery further. What better way to do this than to empower every Indian to be a spokesperson for the country's cultural, historic, natural and geographical marvels. We are grateful to the Ministry of Tourism for supporting our initiative. It reaffirms our faith in our mission to exteriorize India as the most sought-after Tourism destination in the world", Rajesh added.

About - MakeMyTrip

MakeMyTrip Limited is India's leading online travel company. The company own and operates well-recognized online brands, including MakeMyTrip, Goibibo and redBus. Through their primary websites, www.makemytrip.com, www.goibibo.com, www.redbus.in, and mobile platforms, travellers can research, plan and book a wide range of travel services and products in India as well as overseas. The company's services and products include air ticketing, hotel and alternative accommodations bookings, holiday planning and packaging, rail ticketing, bus ticketing, car hire and ancillary travel requirements such as facilitating access to third-party travel insurance and visa processing.