Bajaj Finance, a subsidiary of Bajaj Finserv, has announced on Monday a significant hike in its fixed deposit (FD) rates across various tenures, providing investors with an opportunity to capitalise on enhanced returns.
Effective April 3, 2024, the company has raised FD rates for most durations by up to 60 basis points (bps), aiming to cater to the evolving needs of investors amidst dynamic market conditions.

As a deposit-taking, non-banking financial company registered with the Reserve Bank of India (RBI), Bajaj Finance's move reflects its commitment to offering competitive and lucrative investment options for both senior citizens and non-senior citizens alike. The revised rates offer attractive propositions, aligning with the company's goal of providing stability and value to its customers.
For senior citizens, Bajaj Finance has increased FD rates by up to 60 bps in the 25-35-month tenure and 40 bps in the 18-24-month tenure. Meanwhile, non-senior citizens can benefit from rate hikes of up to 45 bps in the 25-35-month tenure, 40 bps in the 18 and 22-month tenures, and 35 bps in the 30 and 33-month tenures, according to a statement released by the company.
Senior citizens can avail FD rates of up to 8.85%, while non-senior citizens can enjoy rates of up to 8.6 percent, specifically in the 42-month tenure, by utilising digital booking facilities. This strategic move underscores Bajaj Finance's efforts to leverage technology to enhance accessibility and convenience for its customers, facilitating seamless transactions and investment management.
Sachin Sikka, Head of Fixed Deposits and Investments at Bajaj Finance, expressed confidence in the revised rates, highlighting the appeal of the enhanced returns across various investment horizons. He emphasised the company's commitment to providing a compelling value proposition for investors seeking stability and growth opportunities in today's economic landscape.
With a deposit book exceeding Rs 60,000 crore as of March 31, 2024, Bajaj Finance has solidified its position as the country's largest deposit-taking NBFC, demonstrating robust growth and customer trust. The company's continued focus on innovation, customer-centricity, and prudent financial management has enabled it to sustain its leadership position in the market and drive value for stakeholders.
As investors navigate through uncertain times and seek avenues to optimise their returns, Bajaj Finance's decision to raise FD rates underscores its proactive approach to catering to the evolving needs of investors. By offering competitive rates, coupled with digital convenience and a strong regulatory framework, the company reaffirms its commitment to empowering customers and fostering long-term financial well-being.
Bajaj Finance's latest announcement regarding the increase in FD rates reinforces its position as a reliable and customer-centric financial institution, poised to deliver value and stability to investors amid changing market dynamics. As the economic landscape continues to evolve, Bajaj Finance remains steadfast in its mission to provide innovative and lucrative investment solutions, driving sustainable growth and prosperity for all stakeholders.
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