If you are a serious and long term investor, you probably have spent days and nights studying companies, looking at numbers, talking to your brokers, or doing research on their annual report, numbers, and management updates on your own. If the companies in your portfolio are not prone to global market situation, it doesn"t make any sense to sell because of temporary market slowdown. As the investment Guru, Benjamin Graham puts it, “Stocks do well or poorly in the future because the businesses behind them do well or poorly – nothing more, nothing less."

Treat fall in prices as discount given by market
This is the most crucial step that investors can take in a falling market, though it is easier said than done. Imagine you are in a shopping mall and you have all the fancy things you ever wanted but could not buy because of high price tag attached with them. Now you have got the discount of 25% to 50% on these items. I am sure you will happily buy them. Similarly in a crisis, stock market creates a situation where many blue chip stocks or good companies" stocks are available at discount. These are the companies that are always over priced in normal market situation. There are many good companies" shares that have fallen by up to 50% in last couple of weeks. The crisis could be a godsend opportunity for you to accumulate some good companies" stocks for long term.

In fact Mohammed Apabhai of Citi Asia Pacific has told in an interview that India looks attractive for the first time since Sep 2010.