Paytm Ties With NCCF Via Its ONDC Network; Starts Sale Of Onions At Rs 50, Chana Dal At Rs 120 Per 2 Kg

Fintech giant, Paytm has partnered with government-backed National Cooperative Consumers Federation (NCCF) to sell groceries, including onions and pulses, through Paytm Se ONDC Network at low and affordable prices. With this tie-up, Paytm has started the sale of Chana Dal at ₹120 per 2 kg, and onions at ₹50 per 2 kg catering to more than 100 pin code areas in Delhi.

Apart from this, users can also get a flat ₹125 off on Aashirvaad Atta, Sunfeast biscuits, Savlon soaps, and Classmate stationery products from its ONDC network. Also, first-time users can avail of a welcome offer to get a flat ₹100 discount on orders above ₹200, using the 'WELCOME100' code.

Paytm E-Commerce Private Limited Spokesperson said, "Being the most preferred buyer app on the ONDC Network, we aim to offer everyday essentials to our users at an affordable price. This partnership between Paytm se ONDC Network and National Cooperative Consumers Federation empowers users to select items from a wide spectrum of vendors, ranging from small neighbourhood stores to large supermarket chains."

Notably, Paytm was the first to go live on the ONDC Network and launched Paytm se ONDC Network on the Paytm app powered by PEPL. The company is a leading buyer app on the ONDC Network.

Government-backed ONDC has been created to democratize the existing e-commerce ecosystem of the country. Since its launch in Bengaluru, ONDC has expanded its presence to Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot and Lucknow. Paytm is a frontrunner in ONDC and is live across categories like Food and beverage, Grocery, Home and kitchen, Fashion, Electronics, Health and wellness, and Beauty and personal care.

On BSE, Paytm shares ended at Rs 896.10 apiece, up by 3.4% after market hours on Thursday. The stock is nearing its 52-week high of Rs 939 apiece.