On Tuesday, shares of Cellecor Gadgets Limited gained 2.71 per cent to Rs 304.60 per share from its previous closing of Rs 296.55.
On Monday, Cellecor Gadgets Limited announced its annual reward trip for top-performing distributors, retailers, and sales representatives. This year, 500 elite members of Cellecor's network will embark on an exclusive international trip, reflecting the company's deep commitment to recognizing and nurturing exceptional achievements and contributions.

The Company said in an exchange filing that, "Following the success of last year's international excursion, this prestigious event serves a strategic purpose beyond reward. It is a key component of Cellecor's approach to boost sales performance, enhance coordination among dealers, distributors, and the marketing team, and gain valuable real-time market intelligence, product feedback etc. By strengthening connections within its network, Cellecor aims to drive sustained growth and maintain a competitive edge".
They further said, "This year's international event will feature a high-profile AWARD Ceremony celebrating the exceptional sales achievements of the FY2023-24. This recognition is integral to Cellecor's strategy of inspiring continued excellence and fostering a motivated network".
Recently, Cellecor Gadgets Ltd announced that its Board of Directors has approved a stock split in the ratio of 10:1. This means that one equity share with a face value of Rs 10 will be subdivided into ten equity shares with a face value of Re 1 each. The record date for this stock split has been set for Friday, August 9, 2024.
Earlier this month, the company revealed the opening of two new Exclusive Brand Stores, one in Mizoram and the other in New Delhi. The Mizoram store marks Cellecor's expansion into India's northeastern border, bridging geographical gaps to offer cutting-edge consumer electronics. This move highlights the company's commitment to meeting diverse consumer needs nationwide while supporting local entrepreneurship through its franchise-based model.
The New Delhi store represents Cellecor's strategic shift towards urban markets, targeting the dynamic preferences of the youth demographic. This initiative not only boosts Cellecor's visibility in a bustling metro area but also paves the way for the launch of its upcoming Premium Brand, set to redefine luxury and technological sophistication.
Cellecor Gadgets listed its shares on the SME platform of the NSE in September 2023, raising Rs 50.77 crore through an IPO at Rs 92 per share. Since then, the stock has surged approximately 240% from its issue price.
Founded in 2012 as M/s Unity Communications by Mr. Ravi Agarwal, Cellecor Gadgets has evolved in the electronics device business. The company sells products under its own brand, including mobile feature phones, smartwatches, TWS (True Wireless Stereo) earbuds, neckbands, and LED TVs, which are outsourced from various electronic assemblers and manufacturers. The company is promoted and managed with a sustainable business strategy, aiming to synergize the growing demand for electronic products with a modern approach to sourcing, production, and marketing, to provide quality products at affordable prices.
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