Shares of Thomas Cook India rose after the company announced a strategic partnership with Matrimony Bazaar (a division of Matrimony.com), to tap India's wedding/honeymoon segment by offering end-to-end honeymoon packages.

The packages will available over pan India roll out commencing with the Chennai market.

Thomas Cook India: Quotes, News

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Thomas Cook India's internal research and consumer analysis also reiterates the significant and growing potential of the honeymoon/romantic travel segment- a 20 to 25% YoY increase in demand over the last 3 years, the company said in the BSE statement.

Thomas Cook India's partnership with Matrimony Bazaar aims at addressing this high growth opportune market via a wide range of romantic holiday getaways, at attractive price points.

Commenting on the strategic partnership and launch of Love Trails, Mr. Rajeev Kale - President and Country Head - Leisure Travel & MICE, Thomas Cook (India) Ltd. said, "The romantic leisure travel segment is witnessing exponential growth with Indian couples expressing increasing appetite for fresh, new and off-beat locales with engaging itineraries. Our Love Trails packages are aimed at leveraging this high growth opportune segment- be it honeymooners, India's DINKS, Empty Nesters or Gen-S."

Shares of the Thomas Cook rose 0.69 per cent to Rs 197 on BSE at 1.18 om IST. It touched an intra-day high of Rs 199 during trade.