Marico

"The company is committed to pass on the benefits of reduction in effective tax rate to its consumers wherever applicable and has firmed up the price reductions," Marico CFO Vivek Karve told PTI. He further added: "The new prices will hit the market eventually".

ITC

"Effective steps are being taken to pass on the benefits to the consumer, wherever such benefits accrue due to the recently announced GST rates," an ITC spokesperson said.

HUL

On Monday, HUL had reduced prices of some of its detergents and soaps, extending the tax benefits to consumers under the GST regime. The company had slashed the price of its detergent soap Rin bar of 250 gm to Rs. 15 from Rs. 18 and increased weight (grammage) of its Surf Excel bar costing Rs. 10 to 105 gm from 95 gm at the same price.

Benefits for customers

Companies are extending the benefits either in the form of price reduction or increasing the weight of the existing packet in the same price brackets.

Patanjali

"We are passing on the entire tax benefits to the consumers. This would be in both ways - by slashing the price and increasing the grammage," said a spokesperson of Haridwar based Patanjali.

GST tax slabs

The GST council has put daily usage goods as bathing soap, hair oil, detergent powder, soap, tissue papers and napkins under 18 per cent tax slab.

Honda Cars

Honda Cars India has brought down prices of its models by up to Rs 1.31 lakh with immediate effect to help customers reap GST benefit.

Maruti

Maruti Suzuki India (MSI) has slashed prices of its models by up to 3 per cent with immediate effect to pass on GST benefit to its customers. The ex-showroom prices of Maruti Suzuki models have come down by up to 3 per cent. The rate of reduction varies across locations depending on VAT rates applicable prior to GST

Price cut in auto sector

Various automakers such as Ford, Maruti Suzuki, Toyota, Jaguar Land Rover, and BMW have effected price cuts to transmit the GST relief down the line.