Shares in Bata India surged a huge 4.5 per cent, after the company reported a spectacular set of quarterly numbers. The company reported a net profit of Rs 60.4 crores for the quarter ending June 30, 2017, from Rs 35.9 crores in the previous quarter, ending March 30, 2017.

"Q1 17-18 also saw the reveal of a new image of Bata India with the latest women 's thematic TVC 'Me. And Comfortable With It' and also the successful organisation of its image changing 1st edition of Bata Fashion Event in New Delhi. It was attended byleading fashion editors, bloggers, influencers and coincided with the visit of theGlobal CEO, Alexis Nasard and global CMO, Thomas Archer Bata," the company said in a press release.

Bata India also announced yesterday the appointment of Sandeep Kataria as Bata India's Country Manager.

Many analysts may now upgrade the stock, after change in image and a slew of product launches at the company.