At a time when generally used to hike airfares, intense competition is pushing the airliner to offer various offers:

Discounts on premier flight tickets
The company is offering premier flight tickets at a starting fare of Rs. 6,808 as part of the 'Book Early, Save More' promotional scheme. While there are no restrictions under the plan, bookings are for select classes and have to booked 30 days in advance of the travel date.
Discounts on economy flights
The airline is also extending 30% discount on base fare for some of the flights from India bound to locations in Europe. While the tickets as part of the offer are to be booked by April 30. The travel for outbound travel under the scheme starts from October 10 and ends on December 15. In case of inbound travel, the period begins from January 15 of next year.
Cashback offer on payment using Airtel Payments bank
Flyers can also avail cashback of upto 10% of the transaction amount in case the tickets booked until April 30, 2018 are paid off using the Payments bank facility of Airtel.
Contest offer
The contest offer by the airline is offered in association with KLM Royal Dutch Airlines and as part of it 2 couple plane tickets will be given away for New Delhi to Amsterdam travel. For it the traveller needs to answer a set of 10 MCQs based on King's day to win the contest.
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