Adobe to Host Experience Platform Apps in New India Data Centre

Adobe has announced a significant development for its enterprise customers in India, revealing plans to make Adobe Experience Platform-based applications accessible through a local data centre by the end of the calendar year. This strategic move is designed to cater to the growing demand for local data storage solutions and aims to enhance user experience by significantly reducing latency.

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The introduction of a data centre in India for Adobe Experience Platform-based applications is a response to the specific needs of Indian enterprises. By ensuring data is stored locally, Adobe addresses the local data residency requirements while also promising improved performance through reduced latency. This development is particularly relevant in an era where generative AI is reshaping the dynamics between brands and their customers in India.

Prativa Mohapatra, Adobe India's Vice President and Managing Director, highlighted the transformative impact of generative AI on customer-brand relationships. According to Mohapatra, this technological advancement offers businesses a golden opportunity to foster profitable growth while introducing innovative digital experiences. Adobe's decision to establish a data centre in India underscores the company's commitment to supporting this digital transformation.

The demand for Adobe Experience Platform-based applications has surged across various sectors, including banking, financial services, insurance, telecom, manufacturing, and retail. Adobe's initiative to launch a local data centre is poised to meet these sectors' evolving needs effectively.

India stands as one of Adobe's fastest-growing markets, boasting a clientele that includes prominent names such as Air India, ICICI Bank, HDFC Bank, Bajaj Allianz, Tata Motors, and MakeMyTrip. Mohapatra expressed enthusiasm about leveraging the India-based data centre to fulfill the hyper-growth requirements of these customers.

This development marks a significant milestone for Adobe in India, demonstrating its dedication to enhancing service delivery and customer satisfaction through technological innovation and strategic infrastructure expansion.