Axis Bank to Discontinue Digital Gold Offering, Complete Exit by Year-End; All You Need To Know

Axis Bank has announced a phased exit from its Digital Gold services, confirming that payments for purchasing digital gold through its Internet Banking and Mobile Banking platforms will be discontinued by the end of the year, i.e., 31st December 2025.

Purchases and SIPs to stop from November 30

According to the update, new digital gold purchases on Axis Bank channels will no longer be permitted from 30 November 2025. The bank has also informed customers that any existing SIPs in Digital Gold will be automatically terminated from the same date.

Current investors have been advised to shift their holdings to the SafeGold Wallet to retain access after the discontinuation takes place. Investors who wish to continue buying digital gold will need to transact directly through the SafeGold app or website, as Axis Bank will no longer act as a payment facilitator.

Axis Bank also stated that all remaining Digital Gold features, which include purchase, sale, redemption, and home delivery options, will be withdrawn gradually across its digital channels. Full closure of services is scheduled for 31 December 2025, after which the product will not be accessible through Axis Bank platforms.

Regulatory Context and SEBI Advisory

Digital gold has gained popularity among retail investors because of its low entry thresholds and online accessibility. However, with major institutions reassessing their role, market experts expect more clarity on the regulatory framework in the coming month.

Although Axis Bank has not linked the move to regulatory changes, the development follows recent SEBI advisories on digital gold products. SEBI has cautioned that digital gold and e-gold sold through various apps and platforms are not classified as securities and do not fall under SEBI's regulatory scope. The regulator has highlighted concerns around the lack of investor protection & storage and purity assurance, counterparty risks

SEBI's new guidelines has asked investors to exercise caution when purchasing digital gold through unregulated channels.