British American Tobacco Plc (BAT), renowned for its iconic Lucky Strike cigarettes, is gearing up to initiate a sell-off of a portion of its stake in its Indian partner, ITC Ltd., as early as this week, according to insiders familiar with the matter.
BAT, listed on the London Stock Exchange, has been in discussions with Bank of America Corp. and Citigroup Inc. regarding a potential divestment of approximately $2 billion to $3 billion worth of ITC stock through block trades, sources revealed.

Typically, such transactions are executed at a discount to the prevailing market price. However, details of the transaction remain subject to change, with the launch of the offering potentially extending into next week depending on market conditions, insiders cautioned, requesting anonymity due to the private nature of the information.
As of Bloomberg data, BAT currently holds about 29% of the shares of ITC, a conglomerate based in Mumbai. Last month, BAT announced its contemplation of monetizing a segment of its holding in ITC.
ITC, a diversified Indian entity, derives a significant portion of its revenue from the tobacco segment, which includes cigarettes. However, the company operates various other businesses, encompassing food products and packaging. Additionally, it is in the process of spinning off its hotel business.
The prospective divestment by BAT underscores its strategic move to streamline its investment portfolio and potentially unlock value for its shareholders. Moreover, the divestment aligns with BAT's broader efforts to optimize its capital allocation and focus on core operations amid evolving market dynamics and regulatory challenges.
For ITC, the partial stake sale presents an opportunity to enhance liquidity and potentially attract new investors, thereby bolstering its shareholder base and reinforcing its financial flexibility to pursue strategic initiatives and capitalize on emerging growth prospects.
The impending selldown by BAT could trigger speculation within the investment community, with analysts closely monitoring the timing and pricing of the transaction, as well as its broader implications for both companies and the tobacco industry at large.
Furthermore, the divestment comes amidst heightened scrutiny and regulatory headwinds confronting the tobacco sector, including increasing restrictions on marketing and distribution, as well as growing public health concerns related to smoking.
In response to evolving consumer preferences and societal norms, tobacco companies have been diversifying their portfolios and exploring opportunities in adjacent sectors, such as vaping and alternative nicotine products, to mitigate the impact of declining cigarette volumes and adapt to changing market dynamics.
Nevertheless, cigarettes continue to represent a significant source of revenue for tobacco companies like BAT and ITC, underscoring the enduring demand for traditional tobacco products despite ongoing efforts to promote smoking cessation and public health campaigns aimed at reducing tobacco consumption.
As BAT prepares to offload a portion of its stake in ITC, market participants await further developments, including any potential impact on the share price of both companies and the broader implications for the tobacco industry amid a shifting regulatory landscape and evolving consumer preferences.
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