Dell To Lay Off Employees In Sales Team, Reveals Partner-Driven Market Approach

In a latest development, Dell has revealed its strategic plan to boost its market approach by implementing a partner-driven model. The company is also planning for reorganization of its sales team that will lead to departure of a few team members. Dell has not clearly confirmed if these adjustments are supplementary to the 6,650 job reductions previously declared in 2023.

As per a CRN report, Dell is set to restructure its sales landscape, with strong emphasis on empowering its direct sales force to promote storage solutions through partner channels. This reimagined model aims to incentivise sales representatives by providing them with enhanced compensation for driving sales in the storage product segment, according to a Business Today report.

"Some members of our sales team will leave the company. We don't make these decisions lightly, and we'll support those impacted as they transition to their next opportunity," according to a Dell spokesperson.

"We're always assessing our business to remain competitive and ensure we're set up to deliver the best innovation, value and service to our customers and partners," added the spokesperson.

Earlier this year Dell declared a reduction of its workforce by nearly 5% leading to the departure of 6500 employees. The reshaping of the company's workforce seeks to optimise operational efficiency while adapting to the ever-evolving market demands, as per the Business Today report.