Dish TV CEO Manoj Dobhal Urges Immediate Action on TRAI's DTH Licensing Fee Reduction

Dish TV CEO Manoj Dobhal has called for the immediate implementation of TRAI's recommendation to reduce the licensing fee for DTH operators. He suggests lowering it from 8% to 3% of Adjusted Gross Revenue (AGR). Dobhal believes this change is essential for the long-term sustainability and growth of the struggling DTH industry.

Representative image

On February 21, TRAI proposed reducing the authorisation fee to ease financial pressures on DTH operators. The current fee structure is seen as a threat to service providers and the broader Pay TV ecosystem. Without intervention, Dobhal warns that DTH players will face ongoing challenges, limiting investment and hindering growth.

Regulatory Support and Industry Challenges

Dobhal emphasised that a forward-looking regulatory approach is crucial for a competitive Pay TV ecosystem. He urged the Ministry of Information & Broadcasting (MIB) to expedite these reforms. Such changes could unlock greater investment, foster innovation, and improve consumer access to quality services.

The DTH industry is at a critical juncture where decisive policy action can drive sustainability and growth. Dobhal highlighted the importance of regulatory support in ensuring a level playing field. This would allow companies to focus on creating better offerings and expanding their digital reach.

Potential Industry Mergers

In related news, Bharti Airtel is reportedly in merger talks with Tata Group for its loss-making Direct-To-Home business. Although no confirmation has been made, Dobhal noted that such discussions highlight the industry's need for regulatory assistance. Mergers could help reduce expenses and enhance service offerings.

Airtel is discussing merging Bharti Telemedia, which provides cable and satellite TV services, with Tata Play. This information comes from a regulatory filing by Sunil Bharti Mittal-led firm. The potential merger underscores the necessity for regulatory changes to support industry evolution.

The DTH sector faces significant challenges due to its current cost structure. Immediate policy changes are needed to ensure its survival and growth. By implementing TRAI's recommendations, the industry can achieve long-term stability and continue evolving in an increasingly digital landscape.