Hero Motocorp Jumps Over 4% After Company Received 25,597 Bookings For Harley-Davidson X440

Shares of Hero Motocorp jumps over 4% to Rs 3079.50 per share after the company informed that it has received 25,597 bookings for the Harley-Davidson X440, since opening the bookings on July 04, 2023. The shares of Hero Motocorp declined 1.15% in the past 1 week, while in 1 year, it jumped 11.97%.

Hero Motorcorp reported domestic sales of 371,204 units in July 2023, a 13.8% decrease year on year. In the same time period the previous year, the company sold 430,684 units.

The Harley-Davidson X440 will enter production in September 2023, with customer deliveries beginning in October.

The company in a press release said, Riding the wave of an overwhelming response, Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, has received 25,597 bookings for the HarleyDavidson X440, since opening the bookings on the 4th of July, 2023.

The booking window has now been closed, and the new booking window will be announced soon. Hero MotoCorp will start production of the Harley-Davidson X440 in September 2023 and commence customer deliveries from October onwards.

The introductory ex-showroom prices have now been revised and the revised prices for the Denim, Vivid and S variants will be INR 2,39,500/-, INR 2,59,500/- and INR 2,79,500/- respectively, the company said in a press release.

Mr. Niranjan Gupta, Chief Executive Officer (CEO), Hero MotoCorp, said, "We are delighted with the customer response to Harley-Davidson X440. It is heartening to see the confidence shown by the customers in Hero MotoCorp's foray into this segment. What is even more heartening is that majority of our bookings are coming from the top end model, clearly indicating that customers are willing to pay a higher price for the right brand and right model. This is just the beginning of our journey to win in premium segment. More Iconic launches will follow soon, as we ensure our presence across the portfolio." The Harley-Davidson X440 inherits the character of the iconic Harley-Davidson brand with its commanding road presence. With its distinctive design, all-metal body, and a powerful engine, the motorcycle showcases its persona of a true performer in style. Nimble and agile in traffic, yet supremely robust and comfortable over rough terrain, Harley-Davidson X440's ride quality opens a whole new world for inspiring riding experience.