Vijay Sales, a popular retailer in India, has launched an Apple sales theme from December 28 to January 4, 2026. During Vijay Sales Apple Days, the latest iPhones, such as the iPhone 17 series, have a huge price cut, discounts, exchange bonuses, and instant bank discounts. Not just that, but even iPhone 15 and iPhone 16 prices have dropped steeply.
Vijay Sales Apple Days:

As per the notification on Vijay Sales website, Apple iPhones, Macbooks and iPads are being sold with a compelling discount.
For instance, there is up to Rs 4,000 instant cashback available at stores and no cost EMI on cards like ICICI Bank, IDFC First Bank and SBI Card on standard iPhone 17. Also, there is exchange bonus of Rs 9,000 along with VS points worth Rs 3,000 discount applied on iPhone 17.
Additionally, there is Rs 4,000 instant cashbacks and no cost EMI on credit cards of ICICI Bank, IDFC First Bank and SBI Card. Also, exchange bonus of Rs 9,000 is applied on iPhone Pro. This offer is also applicable on iPhone 16e which is being sold at a starting price of Rs 46,990.
Further, there is Rs 10,000 instant cashback offer, no cost EMI on credit cards of the above-mentioned banks and exchange bonus of Rs 10,000 on MacBook.
While up to Rs 3,000 instant cashback and no cost EMI on credit cards is given on Apple iPads. The price of iPhone 16 has dropped significantly after taking into consideration Rs 3,000 instant cashbacks and exchange bonus of Rs 9,000. There is also Rs 2,000 instant cashback given on Airpods.
The Vijay Apple Sales Days will end on January 4, 2026. Here's a list of some of the attractive prices in iPhones.
iPhone 17 Pro 256GB storage: During the Vijay Sales period, this newly launched phone is offered at Rs 1,25,490, which is a 7% discount from its initial price of Rs 1,34,900.
iPhone 16e 128GB Storage: A hefty 15% discount is given on iPhone 16e, taking the price to Rs 50,990 from Rs 59,900.
iPhone AIR 256GB: Among the iPhone 17 series, iPhone Air has seen one of the biggest discounts by 21% to Rs 94,990 from initial price of Rs 1,19,900.
iPhone 16 128GB: A 13% discount is applied, which brings the price down to Rs 60,990 from Rs 69,900.
iPhone 17 Pro Max 2TB Storage: On the largest variant, iPhone 17 Pro Max, there is 7% discount during Vijay sales period. The 2TB storage can be bought at Rs 2,12,990 from earlier Rs 2,29,900.
iPhone 15 128GB Storage: About 14% discount is offered on iPhone 15, which brings the price down to Rs 51,490 from Rs 59,900.
Notably, the iPhone Air 1TB storage has 22% discount. Accordingly, this phone is now available at Rs 1,24,590 from the initial price of Rs 1,59,900. Even iPhone Air 512GB storage is available with steep discount of 19% to Rs 1,13,990 from the original price of Rs 1,39,900.
iPhone Models Available at Vijay Sales
iPhone 17: It has the powerful A19 chipset, a ProMotion feature, is splash, water, and dust resistant, has a built-in e-SIM, and a crash detection feature.
iPhone 17 Pro and iPhone 17 Pro Max: These models have an Aluminium unibody design, A19 Pro chips, a 48MP Pro Fusion camera system with optical zoom options, and support USB 3 for faster transfers.
iPhone Air: It has an A19 Pro chip, a Ceramic Shield, an Action button, an all-day battery life, and 256GB storage. It is particularly suitable for individuals who appreciate a balance of design and performance.
iPhone 16e: It has the A18 chip with a 6-core CPU, has 128GB storage, a durable design, a supersized battery life, and a 2-in-1 camera system.
iPhone 16 and iPhone 16 Plus: These models were built for Apple Intelligence. They offer excellent camera control, have great battery life, are powered by the A18 superfast chip, and have an action button.
iPhone 16 Pro and iPhone 16 Pro Max: They have an A18 Pro chip with a 6-core GPU, a 12MP 5x Telephoto lens, and 4K 120 fps Dolby Vision. They have thin bodies with a titanium design and support MagSafe wireless charging up to 25W.
Key features to look out for when buying iPhone:
Here are some key iPhone specifications and features to consider when purchasing an iPhone, as per Vijay Sales:
Display Features and Size: Most of the latest iPhones have the Super Retina XDR display. Selecting a model with ProMotion technology enables smooth scrolling and immersive gaming experiences. Choose the appropriate display size for comfortable daily use.
Storage: Various models have different storage capacities. For casual users, a model with 128GB storage may be great, but models with 256GB and larger storage options are also available.
Battery Life: The newer models have an all-day battery life offering increased hours of video playback and faster charging speeds. Models like iPhone Air are highly power-efficient.
Camera Quality: Choosing phones with the latest Fusion camera systems will enable easy switches between high-resolution close-up and normal shots and offer features like optical image stabilisation and 4K Dolby Vision video recording.
Design: From the array of models, consider choosing one with a desirable design. For instance, if you prefer a super-thin iPhone, the iPhone Air may be a great pick. For innovation and durability, consider the iPhone 17 or iPhone 17 Pro.
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