Mamaearth Ties With Apollo Pharmacy To Retail Its Products Across 5,000 Stores

Among fastest growing BPC brands in India, Mamaearth's owner Honasa Consumer has entered into an agreement with Apollo Pharmacy, one of India's trusted and renowned pharmacy chains, to retail its range of Mamaearth personal care and baby care products. Mamaearth, a brand that is committed to providing safe, natural, toxin-free products, has gained a loyal customer base owing to its innovative product offerings.

The agreement with Apollo Pharmacy represents a significant milestone for the brand as it continues to grow and make its products accessible to a wider audience.

In August 2023, Apollo Pharmacy revealed that over 5,000 products of Mamaearth were sold --- further expanding the brand's presence and accessibility to consumers across the country.

The tie-up is set to provide consumers with easier access to Mamaearth's product range, further reinforcing the brand's value proposition for toxin-free beauty products made with natural ingredients.

Varun Alagh, Co-founder, and CEO, Honasa Consumer Limited says, "We are delighted to join hands with Apollo Pharmacy, a name synonymous with trust and quality in the healthcare and wellness sector. This agreement is an extension of our endeavor to make safe and natural products accessible to consumers across India. With Apollo Pharmacy's extensive retail network, we can now reach even more consumers who prioritize clean and sustainable beauty and personal care products."

Madhava Krishna, Business Head, Apollo Pharmacy- "We saw demand for Mamaearth at our stores and since the launch, we have seen an increase in the uptake of the brand across all locations. We see potential in the partnership and we believe that the business will continue to grow."

Mamaearth has seen high acceptance for its offerings, with Ubtan Face Wash, Onion Shampoo and Moisturizing Bathing Bar for kids being the top sellers in the Mamaearth portfolio in August 2023, as per Apollo Pharmacy.

Apollo Pharmacy is the subsidiary of Apollo Hospitals which is listed on exchanges. On Tuesday, Apollo Hospitals stock price ended at Rs 4,977.25 apiece, down by 2.31% on BSE.