People's Choice: GoodReturns Wins Prestigious E4M's Do Good Award In Digital Empowerment

GoodReturns, a part of the OneIndia network, outperformed many media competitors during the second edition of the e4m DO GOOD Awards 2024, which took place in New Delhi on May 13. GoodReturns, a channel that emphasizes financial literacy for the people of India, won this prestigious award in the 'Digital Empowerment' category.

This is recognition of GoodReturns for its unwavering commitment to its campaigns and initiatives in promoting digital literacy and access to technology, such as digital education, e-commerce, and digital transformation and innovation across the country. E4M is India's most reputed marketing, advertising, and media company.

Alongside GoodReturns, its parent website, OneIndia and its sister channels had taken the E4M event by storm, winning not just ONE prestigious award but FIVE for its different contributions.

Under the arts and culture category, E4M recognized OneIndia Tamil news channel's initiatives that promote and preserve art and culture, including art education, cultural festivals, and the preservation of traditional arts. OneIndia Tamil's Cinema-காக Acting Class received the recognition.

Meanwhile, the OneIndia News' Kargil Chronicles was recognized for fostering meaningful connections among communities, spreading the joy of togetherness, and strengthening the bonds that unite India. Adding another feather to its achievement, OneIndia News special feature 'SCAMMED' also won an award in the category of best project video in communications and campaign.

The Kargil Chronicles is in honor of Indian heroes who fought the Kargil War of 1999. Launched ahead of Vijay Diwas, the chronicles revolve around veterans from the 101 Regular Course, who kicked off on a symbolic journey on their motorcycles, traveling to significant places of the war, reliving memories and paying tribute to their fallen comrades. The Kargil Chronicles was a huge hit and reached 10 million.

The idea behind 'Scammed' is to alert citizens about scams, psychological challenges and dangers surrounding digital frauds. With a sense of responsibility, OneIndia News displayed real-life stories of citizens that encountered such situations to create awareness.

In the category of Disaster Relief & Response, OneIndia Malayalam was awarded for its critical support during natural disasters, conflicts, or humanitarian crises, ensuring effective response, relief, and rehabilitation. Lastly, OneIndia Hindi's 'Sahi Pakde Hai' platform received an award for its best use of emerging media platforms, technologies, or formats.

Coming to GoodReturns, it is a leader in price dissemination of categories like gold rates, silver rates, crude oil prices, LPG prices, petrol and diesel prices, CNG and PNG rates, and stock market updates. Their videos touch upon various financial angles, from gold and investments to government-backed schemes, and even bring panels of experts to share their opinions and expertise in both domestic and global matters, be it import, export or oil prices.

Whether it's simplifying the budget, RBI policy announcements, breaking inflation, income tax guides, explaining schemes, or understanding the stock market, GoodReturns has more than 14 years of being an eco-friendly website, engaging both rural and urban readers and contributing to financial literacy across the country.

The platform makes their videos, GIFs, and charts factual, efficiently simple, and engaging. We care about our readers, and our readers deserve the best!