Leadership Changes At Prequate Advisory Aim To Drive Innovation

Prequate Advisory, a strategic consulting firm in Bengaluru, has announced significant leadership changes to boost its growth and expertise. Vejay Anand has been appointed as Senior Advisor, while Uday Shetty takes on the role of Disruptor-in-Chief. These appointments aim to enhance the firm's capabilities in data-driven growth and transaction advisory.

Vejay Anand brings over 30 years of experience in building and transforming consumer brands. He has previously worked with companies like Café Coffee Day, Universal Sportsbiz (Wrogn), Future Group, and Intel. At Prequate, he will focus on advising key accounts on market positioning, retail expansion, and operational scaling.

Strategic Appointments to Drive Innovation

Uday Shetty joins Prequate as Disruptor-in-Chief, a role created to foster innovation within the firm. Known for challenging business norms, Shetty will work on enhancing brand positioning and developing new consulting frameworks. His efforts will help future-proof business models and strengthen the firm's intellectual assets.

Speaking about his new position, Uday Shetty stated, "Disruption today isn't about chaos but about clarity. It's about challenging the centre of strategy, how decisions are made and using blue-sky thinking to unlock new possibilities. Prequate's appetite for being highly adaptable makes it the perfect platform to shape what execution-first strategy consulting looks like in the next decade."

Leadership Infusion for Transformative Outcomes

Pradyumna Nag, Founder of Prequate Advisory, expressed enthusiasm about these appointments. He remarked that Vejay's operational knowledge combined with Uday's innovative approach would enhance their ability to deliver transformative results for clients. This leadership infusion is seen as a step towards building the future of consulting with actionable insights.

Vejay Anand shared his thoughts on joining Prequate: "Prequate sits at a fascinating intersection where deep financial acumen & a rich India context strategy meet brand imagination. Volatile markets and strong consumption markets require strong roots and a clear vision to thrive. This will include a merger of insight with execution that is relevant and timely. I'm looking forward to helping Prequate and our clients build strategies that aren't just ambitious, but battle-tested and market-ready."

About Prequate Advisory

Founded in 2010, Prequate Advisory is based in Bengaluru and focuses on mid-market business consulting. The firm offers strategic planning, risk management, capital attraction, and investor relations services across more than 20 countries. Its core offerings include growth advisory, operational efficiency, investment banking solutions, corporate development management, and M&A execution advisory.

The firm's approach combines execution with strategic planning to improve capital allocation for startups, large corporations, and venture capital firms. With these new appointments, Prequate aims to continue delivering high-impact advisory services globally.