Reliance Retail Launches Youth-Focused Fashion Retail Store Yousta

Reliance Retail launches new fashion retail format 'Yousts,' a youth-focused fashion retail format. The company opened its first Yousta store in Hyderabad's Sarath City Mall.

Yousta store provides young consumers with inexpensive, high-fashion products in modern, tech-enabled retail layouts. All products are priced under Rs 999, with the majority priced under Rs 499. Reliance plans to open 200 Yousta stores across India by the end of this year.

The store is said to provide a varied range of unisex clothing, character-themed things, and a weekly refreshed capsule collection called the "Starring Now" collection. It is supposed to present the current fashion trends as entire ensembles with matching accessories.

Speaking on the launch, Akhilesh Prasad, president and CEO - sashion and lifestyle, Reliance Retail, said, "Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India's younger generation to understand their evolving fashion needs. Every day, will be 'Day One' in terms of freshness and relevance. Yousta will not only give a voice to the youth but also give them the freedom to express themselves, because for us, they are absolute stars."

Yousta stores will have a variety of technology, such as QR code screens for sharing information, self-checkout counters, free Wi-Fi, and charging stations. Yousta's inaugural collection is now available at its Hyderabad shop and online through the Ajio and JioMart platforms.