On Thursday evening, Sarveshwar Foods announced an initiative aimed at supporting farmers in the Jammu & Kashmir Union Territory through free distribution of certified Sona Masuri paddy seeds, known for their high quality and yield potential, to farmers across the region. Sarveshwar aims to empower the farming community by providing the seeds of export-oriented rice varieties.
Sarveshwar Foods Ltd with a market cap of around Rs 866.25 crore is an FMCG products company whose shares have a 52-week high of Rs 15.55 while a 52-week low of Rs 2.19.

The company said in an exchange filing that, "Free distribution of certified seed of Sona Masuri paddy will be done at Sarveshwar procurement facilitation center under this program. This initiative reflects Sarveshwar Foods' dedication to empowering local farming communities and promoting agricultural development in the area. In light of the economic challenges confronting farmers in Jammu & Kashmir. Rohit Gupta, Chairman of Sarveshwar Foods Ltd, has announced a compassionate initiative. Under the supervision of the Agriculture Specialist team, Sarveshwar has resolved to distribute paddy seeds free of cost. This distribution will specifically target non-basmati growing areas of Jammu. The primary aim of this program is to extend support to the farmers, prioritizing their welfare and interests in the state".
Recently, the company won a Rs 50 crore bid to export white rice to Africa. The company in a regulatory filing said that the order is to supply 90,000 quintals of premium rice. The order has been awarded by the government's nodal agency NAFED or National Agricultural Cooperative Marketing Federation of India Ltd.
Sarveshwar Foods is an ISO and USFDA certified company, which is engaged in the business of manufacturing, trading, processing, and marketing of branded and unbranded basmati and non-basmati rice in the domestic and international markets.
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