Tech Infrastructure Readiness Emerges as Major Challenge for Businesses in Generative AI Implementation, Says PwC Report

Organisations in the technology, media, and telecom (TMT) sector are encountering significant hurdles when implementing Generative AI (GenAI) solutions. A report by PwC India highlights that tech infrastructure readiness is among the top three challenges. TMT companies often need to invest in new technologies and infrastructure, sometimes requiring a complete overhaul.

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Integrating GenAI into existing systems presents complexities for many telecom companies. The report notes that 90 per cent of these companies find this integration challenging. This process can be both complex and time-consuming, affecting how the telecom sector operates, interacts with customers, and delivers services.

Challenges in Technology and Media Sectors

The technology and media sectors face similar constraints as the telecom industry. Insights from over 100 C-suite executives and senior leaders across the TMT sector reveal these challenges. Implementing GenAI solutions demands additional computational resources and sophisticated algorithms, which can limit scalability and efficiency if not adequately met.

Enterprises also struggle with data availability and readiness, lack of skilled workforce, leadership alignment, and absence of proven use cases. Concerns about control, safety, and accountability of GenAI technology are also prevalent among companies.

Addressing Ethical Concerns

Companies are tackling ethical considerations like bias, discrimination, misuse prevention, data privacy protection, copyright issues, and ensuring transparency in complex algorithms. These challenges are significant as organisations strive to implement GenAI responsibly.

Regulators and shareholders are putting pressure on companies to establish internal structures for AI governance. Although some common frameworks are emerging, their widespread adoption remains limited. PwC notes that creating robust governance structures is crucial for addressing these challenges effectively.

The report underscores the importance of addressing these issues to harness GenAI's potential fully. Companies must navigate these obstacles to integrate GenAI successfully into their operations while maintaining ethical standards and ensuring technological readiness.