TVS Motor Company Signs Distribution Agreement with Emil Frey for European Union Markets

Leading two-wheeler and three-wheeler manufacturer TVS Motor Company has announced the signing of an agreement with Emil Frey, one of Europe's largest automobile importers and retailers, for the distribution of its products, including the TVS Apache RTR 310, in European Union markets. The Chennai-headquartered company has announced that France will be the first country for the launch, where an entire suite of its products, including ICE and EV models, will be made available starting in January 2024.

Significance of the Partnership

This partnership signifies a significant step towards global expansion for TVS Motor Company, leveraging Emil Frey's extensive distribution network and deep market insights in Europe. The collaboration aims to prioritize countries with strong two-wheeler demand, coupled with Emil Frey's existing infrastructure and resources to build the distribution network.

TVS Products to be Offered in Europe

Among the TVS products being made available in Europe are TVS Jupiter 125, TVS NTORQ, TVS Raider, TVS iQube S, TVS X, TVS Ronin, TVS Apache RR 310, and TVS Apache RTR 310. Emil Frey group entities will take charge of the distribution of TVS products in select countries, utilizing their sales, marketing, and service networks.

Emil Frey Group

Zurich-based Emil Frey group is a family-owned leading player in the European automotive sector and a mobility specialist for almost 100 years. The group has a strong presence in 13 European countries and represents over 30 automotive brands. Emil Frey's partnership with TVS Motor Company will enable the Indian manufacturer to gain a significant foothold in the European market.

TVS Motor Company's Global Presence

TVS Motor products are already sold in over 80 countries spanning across Asia, Africa, and Latin America. Exports make up nearly 25 percent of the company's business as of H1 FY 2023. The partnership with Emil Frey is expected to further strengthen TVS Motor Company's global presence and contribute to its export growth.

The partnership between TVS Motor Company and Emil Frey marks a significant milestone in the Indian manufacturer's global expansion strategy. With Emil Frey's extensive distribution network and expertise in the European market, TVS Motor Company is poised to make a strong impact in the region. The diverse range of TVS products, including both ICE and EV models, caters to the growing demand for sustainable mobility solutions in Europe. This collaboration is expected to drive TVS Motor Company's growth and enhance its position as a leading player in the global two-wheeler and three-wheeler industry.