Zee Entertainment To Air ILT20 2025 On 15 TV Channels & Zee5; Targets Cricket Viewers Across; Check

Zee Entertainment Enterprises, the official broadcasting partner of the International League T20 (ILT20), is all set to deliver a cricketing spectacle for the upcoming season. Zee will showcase the ILT20 tournament across 15 linear TV channels, its popular OTT platform ZEE5, and a wide network of syndicate partners' TV and digital platforms globally, aiming to capture a viewership of 230 million in India alone.

Zee Entertainment has expanded its broadcasting network by including South Indian channels, providing a month-long cricket carnival experience for fans across the nation. By doing so, Zee aims to not only engage the typical cricket enthusiast but also broaden its reach to South Indian cricket fans.

The tournament will be aired on a variety of Zee's channels, ensuring that viewers from every region have easy access to the action. The broadcasting channels include &Pictures SD, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema 2, Zee Action, Zee Biskope, Zee Zest SD, Zee Cinemalu HD, Zee Telugu HD, Zee Thirai, Zee Tamil HD, Zee Kannada HD, Zee Zest HD, &Flix SD, and &Flix HD. This inclusion of regional South Indian channels such as will allow Zee to cater to a more diverse audience.

The upcoming season of the ILT20 promises an electrifying experience, with matches scheduled to be played across three iconic venues in the UAE-Dubai, Abu Dhabi, and Sharjah. The tournament will run from January 11 to February 9, 2025.

Ashish Sehgal, Chief Growth Officer - Digital & Broadcast Revenue at Zee Entertainment Enterprises, expressed his enthusiasm, stated, "Zee is delighted to present the third season of DP World ILT20 to cricket fans in India and across the globe, offering an electrifying experience across our 15 linear TV channels and OTT platform, ZEE5. With some of the finest players, iconic stadiums, and top sporting franchises, we aim to elevate the cricket carnival experience, building on last year's success and cementing the league's status as the second most-watched T20 cricket league globally."

The ILT20 will see a lineup of cricketing superstars, featuring the likes of David Warner, Sunil Narine, Andre Russell, Nicholas Pooran, Lockie Ferguson, Wanindu Hasaranga, and Jake Fraser-McGurk.

The tournament follows a franchise-style format with six teams, Abu Dhabi Knight Riders (owned by Knight Riders Group), Desert Vipers (owned by Lancer Capital), Dubai Capitals (owned by GMR Group), Gulf Giants (owned by Adani Sportsline), MI Emirates (owned by Reliance Industries), and Sharjah Warriorz (owned by Capri Global)

In its previous season, the ILT20 garnered a strong viewership. With 200,000 attendees across 34 games in the UAE, the tournament made waves in the cricketing community, attracting 348 million unique viewers worldwide. Out of this, 221 million viewers were from India alone.

Interestingly, the league has been successful in appealing to a diverse demographic in India, with women making up 46% of the total viewership and the youth contributing to a 55% share.