Given the changing times and needs of the customers, the trader can go for a discount broker or a full-service broker. In both cases, it is mandatory to open an account with a broker; however, under a discount broker, you will only avail of the platform that will provide the option to invest. On the other hand, a full-service broker would hand-hold the customers and provide guidance and necessary advice to ensure that the investment made yields optimal benefits.
Full-service brokerage account
A full-service broking account offers a range of advisory and consulting services apart from the platform services offered. The realm exceeds the casual broking platform services; it encompasses portfolio management and advisory services. A host of variations is offered by Sharekhan, a full-service brokering company, under the investment advisory and portfolio management services, which are aligned with the needs of various categories of investors.

The necessity of full-service booking services:
Some of the key aspects that have created the need for full-service broking services are:
- Growing interest among individuals to participate in equity markets.
- Need for guidance for beginners who are interested in investing in equity markets.
- Lack of time among investors to monitor, track and review the portfolio.
- Requirement for specialised knowledge and expertise to handle extreme conditions in the market.
- Identifying opportunities for tactical realignment based on the market direction to achieve optimal returns on the portfolio.
- Need for intervention by experienced financial counsellors to efficiently mitigate risk.
- Access to the latest information and opportunities.
- Periodic, strategic realignment to ensure the portfolio continues to align with your financial goals and risk appetite.
Sharekhan offers the above services and has many more curated offerings that align with the needs of a variety of market participants. The services cater to a wide range of customers, including but not limited to investors, traders, corporate clients, institutional clientele, and NRIs.
Sharekhan - the full broking service offerings:
Sharekhan has established itself as one of the finest investment portals across the Indian stock market. As a full-service broking house, the company has the best-in-class service offerings:
Widest investment options:
Their website is well designed with a very wide range of investment options. It offers trade execution for equity cash, derivatives on BSE and NSE, commodities trading on MCX and NCDEX. It also provides depository services (Demat account), thereby offering the option to invest in mutual funds and IPOs.
Sophisticated research tools and information portals:
The website, upon logging in, provides a range of research tools, including intensive research reports, fundamental information, technical analysis tools, detailed stock quotes, comparative analysis, statistical information across equity stocks, mutual funds, IPOs, and other instruments that are traded on the platform.
Easy-to-use:
The mobile app of Sharekhan is user-friendly and provides a range of extensive features that align well with the requirements of the varied set of clientele it caters to. The app allows creating a watchlist, alerts, screeners based on a range of fundamental or technical factors; it enables consistent monitoring of the portfolio for effective risk mitigation and efficient management. Nearly all the activities can be carried out at the tip of your fingers.
Customized accounts to suit customer requirements:
There is a suite of service offerings, including Sharekhan First-Step account, Classic account, Trade Tiger account, Portfolio Management services, Platinum circle account - all of which are designed and curated to cater to the needs of different communities of market participants.
Extensive Knowledge Centres:
Sharekhan, at the heart of its practice, has always believed in empowering its customers with knowledge and required information. It has extensive Knowledge Centres on the website to help investors understand the dynamics of all types of investment instruments ranging from stocks, commodities, derivatives, mutual funds, insurance, bonds, etc.
Under the investor awareness programs (IAP), Sharekhan offers free online seminars and workshops for investors who can become a platform for face-to-face interaction. Sharekhan foresight provides timely information, which empowers you as an investor to undertake timely, accurate, and informed decisions. Sharekhan research provides deep dive analysis into specific sectors or stocks.
The assistance of experienced financial counselors:
Every single account opened with Sharekhan comes with 24*7 assistance. There is a financial counsellor with the necessary expertise and experience who is mapped to each account. Sharekhan allows walk-in sessions where you can reach out to the nearest office and have a meaningful interaction with an experienced financial counsellor. The support staff at Sharekhan will also provide help with documentation as required.
Stay on top of your portfolio during volatile markets:
The dedicated financial counsellors stay on top of your portfolio during extreme fluctuations in the market to ensure that the portfolio does not face any drastic downside. We ensure your portfolio is of the right quality by giving you timely updates powered by Sharekhan Research.
Sharekhan is a one-stop shop for all your investment requirements. It endeavours to build long-term relationships with its clientele. It believes in inculcating the long-term vision in its clients, which remains the key to wealth creation. Its team places ethics, integrity, and trust in every transaction with its esteemed clients, which has helped them retain its market position over the past 2 decades.
For a detailed disclaimer, please visit the Sharekhan website.
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