Gold has always been a popular commodity throughout history and was used as means of currency in the past. Today, it is a symbol of status and a great investment option for most of us. Investing in gold is prevalent in India and is closely knit with our religious customs.

Bhima has always been a people's brand and understands the impact gold has in our lives, which is why we offer Jewellery Purchase Plans to make your gold buying process easy and affordable.
Take a look at one of our best jewellery purchase plans.
BHIMA MY CHOICE - SAMRUDDHI
BHIMA MY CHOICE SAMRUDDHI EMA jewellery purchase plan offers the most affordable and convenient way to buy gold jewellery with Easy Monthly Advance Payment (EMA). SAMRUDDHI is a uniquely designed and preferred jewellery purchase plan with a lot of attractive and assured benefits to make your jewellery purchase even more delightful.
SAMRUDDHI EMA Plan Explained
- SAMRUDDHI is a fixed and easy EMA plan wherein you have to pay a minimum of INR 1000 or above (in multiples of thousand) every month for 11 months.
- Under the SAMRUDDHI plan, you can purchase BIS Hallmarked 22 Karat Gold Jewellery / Gold Coins with benefit up to 20% off on value addition / making charge.
- The aggregate of EMA payment can be redeemed at the end of 11th month with full benefit.
Are you still not clear about the plan? We've explained it for you with an example:
| Easy Monthly Advance | "Prevailing Gold Rate on the Day of Billing" | Eligible weight | VA/Making Charge/Weight Selected Jewellery | Total/Balance |
|---|---|---|---|---|
| INR 5,000 X 11 = INR 55,000 | INR 4500 | INR 55,000/INR 4500 = 12.220 gram | VA @20 % wt.15gram | 12.220 gram VA NIL 2.780 gram VA 20% |
| INR 20,000 X 11 = INR 2,20,000 | INR 4500 | INR 2,20,000/ INR 4500 = 48.89 gram | VA 24% wt.56 gram | 48.89 gram VA 4% 7.11 gram VA 24% |
The aggregate of eleven fixed / equal EMA easy monthly advance payment you pay monthly can be redeemed upon maturity (at the end of 11th month) with the benefit of upto 20% off on VA / making charges.
For more details about the plan and to check out our other plans, visit Bhima Gold website.
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