Gold prices in India, and souk market like Dubai has witnessed between 1-2% upside so far in May month ahead of Akshaya Tritiya. Besides being a symbol of wealth, Gold embodies our traditions, heritage, and prosperity. Popularly known as Akha Teej, there is huge demand for gold on this ocassion which will be celebrated on May 10 across India. Buying gold on special days and festivals, such as Akshaya Tritiya, is considered auspicious.
Vikas Singh, Managing Director & CEO of MMTC-PAMP said, "As we approach this significant day of new beginnings and fortifying new ventures, some key factors must be considered before purchasing gold and silver products."

Here are the key factors to remember before buying gold and silver on this auspicious occasion as per Singh:
1. First and foremost is Purity. Buying Gold is a tradition in itself, and we must ensure that our customers' investment is valuable and carries the essence of festive celebrations. At MMTC-PAMP, we prioritize Purity and Craftsmanship, offering the 99.99%+ Purest Gold (24K) & Silver with the Finest Swiss craftsmanship. We have been recognised for this consistency by the India Book of Records as India's Purest Gold & Silver brand and as The Most Trusted Brand of the Nation in Gold & Silver.
2. Additionally, one must also consider weight tolerance in equal stead. The value of gold is also inherently tied to its weight, making it essential to look for products with a positive weight tolerance.
3. When buying gold or silver products, look for certification or authentic marks. Certification of gold products ensures their authenticity and adherence to global standards.
Further, Singh said, "As the only LBMA-accredited Good Delivery Gold and Silver refinery in India, we uphold global standards, making our products internationally tradable while maintaining the highest purity."
He added, "We are committed to educating consumers about gold's investment potential as a safe haven asset. Gold has historically been a reliable store of value, making it an essential component of any diversified investment portfolio. It is advisable to remember to choose Gold with the Highest Purity, Positive Weight Tolerance, the Finest Swiss Craftsmanship, and a time-honoured tradition making this auspicious occasion truly memorable."
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