YES Bank has teamed up with Bengaluru-based financial services provider ANQ to introduce two credit cards - the Pi and Phi co-branded cards. This collaboration marks a significant step in bridging the gap between traditional banking and fintech solutions, aiming to cater to the needs of Indian consumers in the digital era.
The YES Bank ANQ Pi Credit Card is a digital-only card designed to offer seamless credit on UPI for domestic transactions, providing users with convenient and secure payment options. With no joining or annual fees, this card ensures financial flexibility without any additional costs. Users can earn 8 reward points on UPI transactions above Rs 2,000 and gain access to RuPay Platinum Benefits, amplifying the value of each transaction. Additionally, the card allows users to convert purchases into EMIs.

On the other hand, the YES Bank ANQ Phi Credit Card caters to both domestic and international purchases through its physical card format, offering users versatility in their spending options. Like its counterpart, the Phi card has no joining fees, making it accessible to all users. With rewards across various categories including dining and travel, users can maximize their benefits with every spend. The card also provides fuel surcharge waivers and international lounge access, adding further value to its usage.
Ashish Khandelwal, Founder of ANQ, emphasized the commitment to providing intelligent digital-first solutions through this partnership with YES Bank. He stated, "With ANQ's fintech solutions, our focus is on enabling intelligent digital-first solutions. Yes Bank's vision aligns seamlessly with our goal of delivering maximum value to savvy consumers."
Anil Singh, Country Head of Credit Cards and Merchant Acquiring at YES BANK highlighted the collaboration's goal of introducing a rewards ecosystem and card solutions that blend the reliability of traditional banking with the agility of fintech innovation. He said, "Our collaboration is set to redefine the card industry, offering consumers unparalleled choices in spending and rewards."
This partnership between YES Bank and ANQ signifies a broader transition towards a digital-first economy. With their combined expertise, the two entities aim to transform the banking experience, providing Indian consumers with innovative financial solutions tailored to their preferences and lifestyles.
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